Design Objective:
Design branding, an identity packet, microsite and social media posts for senior photo student, Autumn Mahala. Make each component cohesive and visually appealing.
Creative Brief:
The logo created was based off elements that Autumn mentioned she liked and photographed. The logo is simple, yet eye-catching to clients. She wanted to include neutral colors with a pop of pink to show her brand is fun and inviting. Her identity packet was created to be feminine and represent her personality through symbols she liked. Her microsite is user-friendly and appealing to viewers. Her social media content consists of her work to promote her photography and overall brand.