Design Objective:  
Design branding for a pre-existing pharmaceutical brand drug. Create a style guide, packaging mock-ups, identity packet, and a flat digital composition of a trade show booth.

Creative Brief:  
Primazal is a prescription medication that will help those who have hypothyroidism. The product slogan created was “puts you in your prime” to slightly hint at the name of the product. The colors of purple and yellow were used to stand out from competitors but also to calm the user down. The type used was somewhat simple to remain easily readable for the target audience. The booth will be used to promote the product in a unique and effective way. The booth will have a selfie station where people can take their picture, post the picture to their socials and in return, receive a free Prime drink. This idea is unique and will grab the attention of many people at the Bio International convention.
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